Well Choice Inc.
WellChoice, Inc. is the parent company of the largest health insurer in the State of New York based on PPO and HMO membership (Empire Blue Cross Blue Shield). Through their subsidiaries, WellChoice offers managed care and traditional indemnity products to approximately 4.9 million members nationwide. WellChoice service areas include the New York metropolitan area* where they hold a leading market position covering over 21% of the population, parts of upstate New York and sixteen counties in New Jersey.
WellChoice has the exclusive right to use the Blue Cross and Blue Shield names and marks in 10 downstate New York counties and one or both of these names and marks in selected counties in upstate New York.
* The New York City metropolitan area includes the following counties: New York, Bronx, Richmond, Queens, Kings, Nassau, Suffolk, Westchester, Rockland, Putnam.
Learn more about New York Health Insurance.