Archive for the 'blue cross blue shield of kansas' Category

Blue Cross Blue Shield Fighting Childhood Obesity

Saturday, December 26th, 2009

According to the BCBSA website, BCBSA has started a new Pediatric Obesity and Diabetes Prevention Pilot Program in Texas, New Mexico, Mississippi, North Carolina and Kansas.  Through this program Blue Cross Blue Shield plans on reducing the epidemic of childhood obesity and stop further cases of young people getting Type 2 Diabetes.

The plan consists informational toolkits for doctors to use as reference guides when addressing obesity.  The kit was designed with the American Diabetes Association and the American Academy of Pediatrics to encourage healthy choices and was passed out in mid-November.  BCBS collectively protects over 100 million Americans through individual health insurance and other health insurance policies, so this large effort by them should have a great impact.

The toolkit offers healthy lifestyle suggestions such as eating 5 servings of fruits and vegetables a day, limiting TV time to 2 hours a day, getting an hour of physical activity every day, and stop drinking sweetened drinks.  According to the US Department of Health and Human Services, an overweight teen has a 70% chance of becoming an obese adult which is one of the leading causes of health issues in our country.  This type of action is proving very necessary.

ValueBlue - Blue Cross Blue Shield of Kansas

Monday, August 10th, 2009

Blue Cross Blue Shield member plans initiatives to increase access to affordable health insurance by the uninsured. PartVI

Blue Cross Blue Shield of Kansas (BCBSKS) worked closely with both the Kansas Hospital Association and the Kansas Medical Society to create the ValueBlue health insurance product line.

ValueBlue is designed for Kansas residents that earn less than 200 percent of the federal poverty level and have been uninsured for a year or more.

The Blue Cross plan uses a special network of hospitals and healthcare professionals that agree to accept 50% of standard payment allowances, enabling BCBSKS to offer ValueBlue at half the cost of similar health plans in Kansas.

The administrative expenses that generated by offering the ValueBlue health plan are 100% absorbed by Blue Cross Blue Shield of kansas.

More information about Kansas Health Insurance.