Highmark Blue Shield, which opened its first retail health insurance stores in Pennsylvania in March 2009, plans to open four four more stores in 2010.
The Highmark Direct Retail stores were opened to help consumers make informed decisions about health insurance, and to purchase their plans of course.
The stores have exceeded expectations in their first year of operation. Opening four new stores will allow Highmark to reach more customers in Central Pennsylvania. Three of the new stores will be in the Pittsburgh area, and the fourth in Harrisburg.
More information about Pennsylvania health insurance.
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