First Lady Michelle Obama launched a program called Let’s Move!, which is a national public/private partnership to stop the epidemic of childhood obesity.  According to BCBSA News, The Blue Cross Blue Shield Association along with their 39 independent BCBS companies strongly support her initiative.

With the launch of this important program the First Lady is bringing together a large range of stakeholders and building a foundation for bringing down childhood obesity.  Approximately 1 out of every 3 children is overweight or obese and this statistic is just staggering and unacceptable.  This puts them at risk for complications such as heart disease, diabetes, stroke and cancer at much earlier ages and BCBS agrees it’s time to get serious about stopping this epidemic

Many BCBS companies, including BCBSAL, have programs designed to promote health and fight obesity.  Focusing in on children is crucial since the next generation is predicted to be the heaviest ever.  The First Lady and her initiative is a great step in the right direction.