According to the article “Retailers Take Shot At Health Insurance” by Grace Gagliano on Bradenton.com, retail health clinics are becoming a growing trend of supermarkets and drug stores.  Blue Cross Blue Shield of Florida was the first health insurance company to offer health care cards in October.  They partnered with Winn-Dixie and in November they partnered with CVS Pharmacy. 

The Go Blue health insurance plan is the most accessible for those looking for affordable health care since it guarentees acceptance, but it does exclude coverage on visits to the ER, hospital stays, surgeries, and maternity expenses.  This may cause some consumers to avoid purchasing the plan because these are some of the most expensive costs of health care. 

Go Blue Florida does have a lot to offer though.  Monthly premiums are very low, usually between $24-$59 with in-network, up to $50 paid towards a physician’s bill, up to $50 on dental care, up to $15 paid towards prescriptions and 100% paid towards in-network lab tests at locations which are approved through BCBSFL.  Many experts are saying that retailers getting involved in the health insurance business is a new trend that may be growing, according to the article.  Some are not sure it will replace in-store health clinics, but it is interesting to see consumers looking for other options as health care costs continue to soar.