Priority Health Individual Health Plans
Michigan based Priority Health, plans to increase its presence in the Michigan individual health insurance marketplace, by launching a new suite of products targeting this market segment by the end of the year.
Priority Health Chief Marketing Office Joan Budden is leading the charge. Budden worked for BCBSM for 24 years including nearly four years heading up their individual health division.
The target market for the expanded foray into the Michigan individual health market will be recent college graduates and sole proprietors.
Currently Blue Cross Blue Shield of Michigan dominates the individual health marketplace in the state.
