UnitedHealth Subsidiary to Offer E-Prescriptions
This is very interesting: Vita Reed in the Orange County Business Journal says that a subsidiary of UnitedHealthCare called Prescription Solutions, which manages pharmacy benefits, is planning on introducing an e-prescription service. They are partnering with SureScripts-RXHub to do so. UnitedHealth got the California-based company as part of its acquisition of PacifiCare in 2005.
I predict this service will become very popular over the next several years. Imagine not having to drop off your prescription, because your pharmacy already recieved it online before you even left your doctor’s office! (Not to mention avoiding the issue of handwriting quality.) This deal will make this benefit available to more consumers. Currently, just 2% of doctors have adopted the system, according to the Washington Post. If it’s provided by a health insurance company, they might be more likely to use the technology.
(Photo credit: d70focus under CC 2.0)
