BCBSA President Discusses Health Care Proposal
Tuesday, October 21st, 2008
In an interview with Scott Serota, President of the Blue Cross Blue Shield Association (BCBSA), discussed the recently adopted 4-point health care proposal that was adopted by the BCBSA board of directors.
Serota said that one of the goals that the BCBSA is seeking to achieve is to ensure that health care costs do not rise any faster than the costs of other goods and services. He went on to say that in order to do achieve that goal, the delivery system must be improved, and unneccesary procedures eliminated (as much as 30% of procedures rendered today). In addition, Serota expressed the importance in getting people who are eligible for government programs enrolled, and developing new health plans to supplement high-deductible health plans for the “young invincables”.
Serota also discussed a rule under under the McCain health care proposal in which Medicare no longer would reimburse hospitals for 10 preventable conditions and the effect that it would have on employer-sponsored health care.

Open enrollment for the North Carolina Health Insurance Risk Pool , began as of October 20th following the recent acceptance by the North Carolina DOI of their rates and health benefit plans.
Anthem Blue Cross Blue Shield of Indiana (a subsidiary of Wellpoint) announced an incentive program for physicians in their network which could increase their reimbursements by 10% if they follow recommended care guidelines.
CIGNA last week launched a facebook page that includes online courses, games, tools, calculators and podcasts designed to help people make better health care decisions. In addition, CIGNA is offering rewards for every three questions that are correctly answered by visitors. The reward is in the form of donations of clean water to children in India. Since the program launched last week, more than 25,000 days worth of clean water has been donated.
An Organization called Health Insurance For All Americans (HIFAAM) is rallying to press elected officials to pass legislation that would provide
UnitedHealth Group announced that Ovations, their health and well-being company for seniors, is launching a new portfolio of Medicare Health Plans for 2009.
According to a report released by the U.S. Census Bureau, in the United States in aggregate roughly 17% of the population (under age 65) goes without health insurance coverage.










