Consumer Directed Health Plans
The Blue Cross and Blue Shield Association recently released the findings of a research study which concluded that health insurance shoppers are much more vigilant about both their health as well as their health care related costs when they are enrolled in a consumer-directed health plan (CDHP).
Specifically, the report entitled 2008 CDHP Member Experience Survey found that members enrolled in CDHPs were:
- 30% more likely to track their health care expenses and
- 27% more likely to ask their doctor about the costs of treatments before moving forward
In addition, enrollees were more proactive in seeking preventative care such as check-ups, physicals, and preventive screenings.
In aggregate, Blue Cross Blue Shield member health plans cover more than 4.4 million members nationally with CDHPs, of which about two-thirds are enrolled in health savings accounts.
visit http://www.bcbs.com/news/bluetvradio/consumerdriven2008/ for a webcast of the complete presentation.
