CIGNA last week launched a facebook page that includes online courses, games, tools, calculators and podcasts designed to help people make better health care decisions. In addition, CIGNA is offering rewards for every three questions that are correctly answered by visitors. The reward is in the form of donations of clean water to children in India. Since the program launched last week, more than 25,000 days worth of clean water has been donated.
The page also contains interactive charts that helps people understand the health care reform proposals from presidential candidates, and how they might affect families and individuals.
Similar online educational tools have been launched by other health insurance companies such as Aetna, but as far as we know, this is the first to utilize Facebook in this manner.
Tags: CIGNA, health care






















