BCBSA President Discusses Health Care Proposal
In an interview with Scott Serota, President of the Blue Cross Blue Shield Association (BCBSA), discussed the recently adopted 4-point health care proposal that was adopted by the BCBSA board of directors.
Serota said that one of the goals that the BCBSA is seeking to achieve is to ensure that health care costs do not rise any faster than the costs of other goods and services. He went on to say that in order to do achieve that goal, the delivery system must be improved, and unneccesary procedures eliminated (as much as 30% of procedures rendered today). In addition, Serota expressed the importance in getting people who are eligible for government programs enrolled, and developing new health plans to supplement high-deductible health plans for the “young invincables”.
Serota also discussed a rule under under the McCain health care proposal in which Medicare no longer would reimburse hospitals for 10 preventable conditions and the effect that it would have on employer-sponsored health care.
