A brief prepared by Mark Farrah, ranks health insurance companies across the nation based on their enrollment of individuals & families in non-group health plans, i.e. individual health insurance.
In the private health insurance marketplace there are an estimated 17 million individuals enrolled in non-group health insurance coverage purchased directly from insurance companies, although only just over 11million in membership was captured in this analysis which relied on NAIC and CA Dept of Managed Care Data.
Major medical health insurance plans make up the vast majority of non-group health plans, but limited benefit plans make up a material portion and are growing in popularity as health insurance premiums continue to outpace wage increases.
The brief found that 229 health plans were offering major medical health coverage to individuals & families.
The rankings were as follows:
- Wellpoint/Anthem (BCBS in 11 states) 21% market share
- HCSC (BCBS in 4 states) 7%
- BCBSNC 4%
- BCBSFL 4%
- Regence (BCBS in 4 states) 4%
- United HealthCare 3%
- Aetna 3%
- Humana 3%
- BCBSMN 2%
- Assurant 2%
- Other (219 companies) 46%
In the limited Benefit Plan marketplace, United American maintains a dominant position with 70% market share.
The most surprising finding in the major-medical health insurance rankings is that Blue Cross Blue Shield of North Carolina as the 3rd highest membership across the country, covering over 350,000 individuals with their Blue Advantage offering for individuals despite covering a service area that is limited to the state of North Carolina.
Gary Bolt, and Bruce Allen deserve much praise for their work managing the individual direct sales unit at BCBSNC.