eHealth Launches New Website
eHealthinsurance has launched an educational website (www.cobralearning.com) designed to help consumers learn more about COBRA, as well as COBRA alternatives.
eHealthinsurance recently undertook a national survey which opened up their eyes as to how uninformed the Amercian public is about both COBRA and individual health insurance options. The findings of the survey were so profound that eHealthinsurance undertook a project to help educate consumers faced with tough decisions about their health care.
Findings include:
- Roughly 40% of adults surveyed new little or nothing about COBRA
- 60% didn’t know that individual health insurance options were generally less expensive
- 45% were not aware that individual health plans could provide similar benefits as COBRA
Additionally and probably the most compelling findings from eHealth’s perspective was that
- 52% thought COBRA was their only option for health insurance coverage
- 30% of people who refused COBRA coverage when given the option decided to go without health coverage and were uninsured
The general lack of knowledge in the marketplace about COBRA health coverage as well as indiviudal health insurance options struck a chord with eHealth and they decided that launching an educational website would be important to make Americans faced with making important health insurance decisions more informed about their options. The decison to launch this educational initiative wasn’t 100% altuistic however as eHealth stands to gain quite a bit from consumers understanding that their are more affordable health insurance options than COBRA, and they are the best place to shop for them online.
